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2006-03-16 | Á¶È¸¼ö : 11920

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- ÇØ¿Ü±¤°í¹°À» º¸°í ½ÍÀºµ¥ ±âȸ°¡ ¾øÀ¸½Ê´Ï±î?
- ±¤°í»ê¾÷ °ü·Ã Àü¹® Åë°è, Á¶»ç, ºÐ¼®ÀÚ·á°¡ ÇÊ¿äÇϽʴϱî?
- ±¤°íÀε鸸ÀÇ È޽İø°£À̳ª ¸¸³²ÀÇ Àå¼Ò¸¦ ¿øÇϽʴϱî?

±×·¸´Ù¸é ±¤°íÁ¤º¸¼¾Å͸¦ ÀÌ¿ëÇϽʽÿÀ.
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±¤°íÁ¤º¸¼¾ÅÍ¿¡ ¿À½Ã¸é…

1. ±¹³»¿Ü¿¡¼­ ÃâÆÇµÈ ±¤°í°ü·Ã µµ¼­ 8,000¿©±ÇÀ» ÇÑ ÀÚ¸®¿¡¼­ º¸½Ç ¼ö ÀÖ½À´Ï´Ù.

2. ±¹³» ±¤°í°ü·Ã ÇÐÀ§³í¹® 5,000¿©±ÇÀ» ¿­¶÷ÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.

3. ±¹³» ÁÖ¿ä ±¤°íȸ»ç »çº¸, ±¹³»¿Ü ±¤°íÀú³Î, ÀâÁö¸¦ ¿­¶÷ÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.
- ±¹³» ÇмúÁö : ±¤°í¿¬±¸, ±¤°íÇבּ¸, ±¤°í¹®È­·ÐÁý, ¹æ¼Û¿¬±¸ µî
- ÇØ¿Ü ÇмúÁö : Journal of Advertising, Journal of Advertising Research,
                        Journal of Marketing, Journal of Marketing Research,
                        International Journal of Advertising µî
- »çº¸ : Á¦Àϱâȹ, HS¾Öµå, ¿À¸®ÄÞ, ´ëÈ«±âȹ, »ó¾ÏÄ¿¹Â´ÏÄÉÀ̼ÇÁî µî
- Á¤±â°£Ç๰ : ±¤°íÁ¤º¸, KOREA AD Times, Advertising Age, ADWEEK, Media, Campaign,
                       Communication Arts, Ad Flash monthly, Archive, ¼±ÀüȸÀÇ µî

4. ±¤°í»ê¾÷ °ü·Ã Àü¹® Åë°èÁ¶»ç, ºÐ¼®ÀÚ·á°¡ Á¦°øµË´Ï´Ù.
- Á¦Àϱâȹ ±¤°í¿¬°¨ (1980~2009³â)
- Advertising Expenditure Forecasts (2000 ~ 2009)

5. ±¹³»¿Ü ¿ì¼ö ±¤°í¹°À» ÀÚÀ¯·Ó°Ô ½ÃûÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.
- Á¦Àϱâȹ Çѱ¹CF 100àÔ(TV commercial 1956~2002)
- KCU ±¤°íCF¿¬°¨ 2000, 2002, 2004, 2005, 2006, 2009
- ADVERTISING INFORMATION 20YEARS
- International Advertising Seminar(1981~2003)
- TV CF AWARD 2006~2007
- KOBACO ±¤°í½Ã¼±2 World Creative2200
- AD ASIA 2003
- ADFEST 2008
- THE 5th ASIA PACIFIC ADVERTISING FESTIVAL
- IFA ADVERTISING EFFECTIVENESS AWARDS 2000
- Sweden’s funniest Ads 1999
- Best spots of the 80’s
- EURO EFFIE 2000
- ADDY AWARDS 2000
- Epica Winners 1999
- ARCHIVE(2002~2006)
- Cannes Lions 2009
- London International Award 2007
- New York Festival 2005
- Shots(2000~2010)
- Stash DVD Magazine Vol.1~26
- KCU and KOBACO of 2007 TV Screen show
- ¼¼°è¿ì¼ö±¤°íÁ¦ ¼ö»óÀÛǰÁý 2007~2009

6. ±¤°í°ü·Ã TVÇÁ·Î±×·¥À» ½ÃûÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.
- [KBS] ½Ã°£ÀÇ Â¡°Ë´Ù¸®1 ½½¶óÀÌµå ±¤°í¿¡…
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- [KBS] ÇöÀå°æÁ¦ ½ºÆ÷Ã÷¸Çµµ »óǰÀÌ´Ù.
- [KBS] ÇöÀï°æÁ¦ ½ºÇÇµå ¸¶ÄÉÆÃ
- [KBS] ÇöÀå°æÁ¦ Æ¢´Â ¾ÆÀ̵ð¾î·Î ½ÂºÎ
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- [KBS] ¼¼°è Ã౸¸¶ÄÉÆÃÀ¸·Î ½ÂºÎÇÑ´Ù. ¿ùµåÄÅÆ¯Áý
- [MBC] ¼º°ø½Ã´ë ÀÌ¿ëÂù(Àü Lee&DDB ´ëÇ¥)
- [MBC] ¼º°ø½Ã´ë ±è±Ôȯ(CF°¨µ¶)
- [MBC] Çѱ¹±¤°í 100³â Á¦2ºÎ ±¤°í¸¦ ¾Æ½Ê´Ï±î
- [MBC] MBC½ºÆä¼È - ±¤°íÀüÀï ³¡¾ø´Â »ýÁ¸°ÔÀÓ
- [EBS] Çб³ÇöÀ庸°í ½Å¹®À» Ȱ¿ëÇÑ °øÀͱ¤°í ¸¸µé±â
- [EBS] ¼¼»óº¸±â ¹ÂÁ÷ºñµð¿À ±¤°í
- [EBS] ¿ì¸®¸» ¿ì¸®±Û ±¤°í ¼ÓÀÇ ¿ì¸®¸»
- [EBS] ¿Í¿ì! ¹Ìµð¾î ŽÇè. ±¤°íÀÇ À¯È¤(1)
- [EBS] ¿Í¿ì! ¹Ìµð¾î ŽÇè. ±¤°íÀÇ À¯È¤(2)
- [EBS] 100ÀÎÀÇ Áõ¾ð-7·80³â´ë ¹®È­¸¦ ¸»ÇÑ´Ù(Á¦10ºÎ ´ëÁß¹®È­ÀÇ Á¦1¿ø¼Ò, ±¤°í)
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- [EBS] Á÷¾÷ޱ¸ ±¤°í±âȹÀÚ

7. ÀÎÅÍ³Ý È¯°æÀÌ ±¸ºñµÈ PC¸¦ ÀÚÀ¯·Ó°Ô ÀÌ¿ëÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.


8. °¢Á¾ Çà»ç³ª ¼¼¹Ì³ª °ø°£À¸·Î ÀÌ¿ëÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.

9. º¹»ç±â°¡ ±¸ºñµÇ¾î ÀÖ¾î ¿øÇϽô ÀڷḦ º¹»çÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù (A4´Â °³ÀÎÁöÂü)




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